It seems like an inconsequential word but how strong is it? How big can it get? How much does it weigh? Smallest of the smallest moments is still the biggest. People wait all their lives for that one moment to happen. How can a nanosecond mean so much to someone?
Tuesday, 22 July 2008
MOMENT
It seems like an inconsequential word but how strong is it? How big can it get? How much does it weigh? Smallest of the smallest moments is still the biggest. People wait all their lives for that one moment to happen. How can a nanosecond mean so much to someone?
Tuesday, 20 May 2008
Status Quo Part II
- 'Burping' is it an action or expression of hapiness
- Stretching his hand up to reach the stars, too often man forgets the flowers at his feet. - Jeremy Bentham
- Killing the past, coming back to life !!!!!!!!!!!!!!!
- Aql ke madarse se uth.. ishq ke maykade mein aa..
- Why is Mumbai so hot yaar!!!!
- OUCH
- sometimes it is better to just keep shut
- sanju, sanju?
- What I am looking for is a blessing not in disguise.
- Humne jo dekha tha, suna tha kya bataaye wo kya tha, sapna salona tha khatam to hona tha, hua…
- ♫ dhako bhago
- why do all gud things come to an end
- Blog Update http://gunjanm2
3.blogspot.com - will they, won't they?
- is lost in her own world !!
- Go ROYALS!!!
- feeling short of stable.
- ♫ Someday everything will make all perfect sense.So for now laugh at the confusion, smile through your tears and keep reminding yourself that everything happens for a reason !!!!!!!!!!
- Pain never ends.
- Your brain is like a muscle. If you want it to be strong, you got to work it out.
Thursday, 15 May 2008
Reality?? Shucks!!
I wouldnt be surprised if i start questioning the unfairness of facing reality after all the tear jerking indian population on television along with tear jerking celebrity anchors..be it bahu smriti irani, or malaika arora.. u name it u got them all teared up..
i have reached the point and beyond of saturation level and i dont think there is any level higher up then that.. where does one go now? Its inane.. the creative leaps being taken on indian television as of these days in creating and discovering and copying new shows is beyond imagination..you surf channels specially during the weekend and u would think the battery of your remote is gone whoop cuz it feels like the channels are not flipping at all.. the same freaking set of people in 10 different reality shows at a time...
concepts ki kami ho gayi to..winners of various musical reality shows now compete against each other on one channel.. then the other channel supercedes and makes a show where the winners of different genres of reality shows from singing to dancing to comedy compete against each other...metro kids against small towni kids..
from copy's of international formats like panchi paas to indian idol, etc.. to desi versions of shows.. u name it u got it.. the entire bollywood seems to be coming down to being reality tv anchors from amitabh to shahrukh to salman to akshay and now even his wife twinkle.. its a new found platform of talent altogether for the entire film, television and modeling industry to showcase their talents in all possible genres like drama, thriller, comedy, et all..
and of course how can i not mention the ever famous judges who pride themselves in becoming celebrities by becoming judges.. yesteryears stars coming back to limelight with reality show judging as their claim to fame platforms in the present day and age.. they bicker , they bitch , they fight with each other, sweet sarcasm.. with due respect mentioned in sugar free dozes.. they all think that have all changed the world and they are the baaps in said fields and there is no other like them.. some famous examples i can think of are javed akhtar.. shekhar suman who is always ever too smart for his own pants these days what with him thinking he is 20 again..ha ha..cant sing to save his life but of course will judge like he is the Tansen of this world.. ha ha..
All these reality shows bring all genres together under one roof.. wat with the drama of the participants,their families, anchors and judges.. the thrill of taking 15 minutes and 3 breaks to announce each paritipants scored marks or elimination.. bucket full of emotions what with all the tear jerking (no wonder there is scarcity of water in various parts of this country :P) and the comedy of all the participants being bitchy and judges making fun of each other along with the participants..
Well Wish Indian channels would stop copying or getting into this whole TRP game where one thing works then everyone does that same shit.. give us variety man.. show us your real creative talents which would stll get u your trp's.. do something.. i am sick and tired now..
Tuesday, 1 April 2008
Wasssupp Youngistan!!!!
- Youngistan one liners doing the rounds in the newspapers.. mostly next to some news item or the sports page.. where you give a youngistan world one liner comment on the mentioned news..small splash ads next to particular articles..
- went to PVR 2 weeks back.. they had this branded standees saying Youngistan meri jaan put up and ofcource camera men waiting there with really dead looking chicks and guys who would be the interviewers.a set of college students doing the geting paid for a day kinda stuff.. they were trying to catch hold of people to stand infront of the branded standees and answer questions like who and what according to you is youngistan? and how would you define the youngistan spirit? (for starters youth today think that standing in front of the the camera for some promotion stuff is so uncool!!!anyways..) they managed to catch hold of some.. who very enthusiastically stood there infront of the camera giving their gyaan.. ok so they thought they were going to be on tv or something.. come interval.. and whuallllllllah.. you are on the big screen right there.. your 10 minutes of interval fame.. the four people caught on camera.. they are suddenly seen on screen.. a 1 minute capsule played on loop for the entire 10 minutes by the end of which everyone sitting in the theatre started hooting and using the F word and geting mighty irritated by it. Did pepsi think it would work?? Excess of anything is bad i believe and thats the reason i feel that the particular promo fell flat on their face.. it just created an irritation factor on everyones face and sheer embarrasement on the faces of the people who were there on the screen answering those silly questions because 1 minute fame is better than the loopy 10 minute fame in the said case :D
- Pepsi and MTV WASSSUPPP.. i m not sure about the number of s's and p's.. in anycase.. i quiet like this idea.. so its got 2 ex roadies to become VJ's .. Aayushman and Bani.. True to the so called Youngistan Image.. and according to me its just a bunch of young people in age particulary.. a capsule show of 10 minutes everyday on MTV.. with defined different slots in it each of a minute or so.. talking of youth related issues or young achievers or some new age stuff.. or just plain simple reactions of young people on general news items from anything to politics to bollywood, hollywood et all.. its pacy, short and sweet and can be informative at times..i like the over all package.. something that for once was right in the youngistan land i feel.
- Pepsizone - the Pepsi Youngistaan created online in association with Yahoo.. the home page opens on a town where you can see the below mentioned features - (and ofcourse the Youngistan anthem playing in the background which you are mostlikely to switch off like i did)
- MTV building maybe cuz they are promo partners
- Pizza hut - download pepsi youngistan card on your mobile for cool benefits at Pizza hut
- PVR - download screen savers of the Pepsi brand ambassadors namely shahrukh, ranbir and deepika.
- An i phone - cool youngistan tones to download there
- the canteen zone with some youngistan fundaa which one of us can give.. like the one i read said 'BE BINDAS'.. of the day and grafitti zone and a tv in the canteen where you can play the latest pepsi ad (who would want to watch that anyways?)
- Youngistaan pathshaala building where on clicking you can read the 10 commandments of youngistan
- Pepsi through the ages - stroll down memory lane - on clicking.. Pepsi goes Desi - all ads from 'Yehi hai right choice baby' to now made in india can be seen there..Pepsi imported - you can watch all the international pepsi ads here...Pepsi Unrealeased - never before seen pepsi commercials here.. frankly this was the only good part about the entire website..but even that takes forever to load.... but its fun to watch it nonetheless
Anthing else anyone notice?
Technology and entertainment
Happened to come across Aamir Khan's Blog a few months back. Don't know any other actor who actually maintains a personal blog..but he does.. his posts are far and in between but he still manages to post them none the less.. mostly about what he is upto and always about his movies.. It seems this trend started from his Film Lagaan and has continued. Presently he talks about Taare Zameen Par to the the developments with his film shoot of Ghajjini..to his new hairstyle.. He even proposed the idea of meeting 10, 15 bloggers in his trip to Toronto if he had the time and asked people to leave their numbers and email ids.. though he didnt manage to but he says that he will try and manage it as often as possible while he is travelling different places.. He even chats on his website.. he gives a time when he is online and memebers can log in at that time and chat with him... he has over 1000 odd coments atleast on each of his posts and he even replied to some 10,15 of the people in one of his posts.. Its like dream come true for his fans am sure.. he becomes the most down to earth, humble actor who knows his stuff and therefore an even bigger fan base and numbers to watch his movies.. very subtle but nice way of advertising himself cuz i have realised that he keeps it strictly to work related topics and nothing personal..
Rani Mukherji, Shahrukh Khan, Amitabh Bacchan .. they all seemed to have gone the blog way at some point or the other to promote their films..Tv channels having blogs.. making things interactive.. and therefore moulding themselves according to viewer response eventually.. its all staged and finally to the taste of the public they are catering.. no more a risk but mostly what people want.. i have become a regular viewer of MTV Roadies 5.0.. infact watched it since Roadies 1.0.. Its an inane show.. but i think 5.0 has crossed all limits of surprising.. Raghu the EP of the show has become a master at creating the twists and turns which would just about keep eveyone hooked on to it.. was reading the sms that people have sent to Raghu flashing at the bottom of the screen during the repeats.. hating his moves on the show and how they hate what just happened in the episode.. Raghu sucks and all of that.. and just one msg flashin in the midst of it all saying msg from Raghu - "wait till the next episode". Another msg saying uncensored footage of Roadies stolen from the MTV office and uploaded on Youtube.. everyone under suspect.. i mean its all staged but it will all get people going at it at once..
Everyday there is some new way treaded upon and everytime it manages to surprise me:)
Wednesday, 26 March 2008
Boss ya No Boss
- Knows absolutely nothing about the job, is least interested, wants to keep shirking off the responsibilities..basically you are in a soup most of the time..
- the kinds who know loads.. but are the bitchy or b**t***d political types who just want to show off their power.. one can appreciate their knowledge but only wonder why they wouldnt pass it on to you.. and besides whatever little you try on your own is spat upon by them.. they are the noisy kinds who step into everything that you do and have a judgement about it.. at the end of it all you just wonder.. am i even worth an ounce..
from my personal experience with the above two types..
No.1 .. Well for the first 1 month you think .. dude i am in a soup or what and then you eventually after crying buckets and having sleepless nights.. tell yourself.. Dude care a fuck man.. i got the opportunity to just be the king in the situation.. not that i have a choice to be any lesser.. but why not make the most of it.. It works but you got to ensure you let the super seniors know that dude u r really working under a dud..Downside of such situation.. you're not sure what you learnt is the right way to go.. its all guesstimation of solving work related problems..you become a topper in Crisis management but maybe not really sure to guide others how and what it is.. so you go and tell the next entrant.. swim child.. dnt know how else to teach you the basics..
No.2... Man you really question your capabilities by the end of it.. its like someones just trying to encroach your space.. what the F*** ..you are psyched out more and lose all the so called King qualities all of a sudden because you are suddenly questioned every second and you suddenly remember the song by STING -
every breath you take, every move you make,every bond you break, every step you take, i'll be watching you..
Whoaaaaaa now thats a little Psychotic but that becomes your way of life..When you ask for help.. how can you ask for help?.. thats a crime..basically its a catch 22 situation and the final result is DUDE GET OUT OF THAT PLACE MAN..lol.. thats the only solution i could think of..
Reminds me of the Naukri.com Hari Sadu ad.. because yes that ad has cracked the most importnat aspect of our lives.. common think of it.. 80 out of 100 of us would leave our jobs ultimately because of our great bosses.. renumerations, career questions they all stand right but they will always somehow be there and you can manage to find a way out.. but the ultimate desperation which none of these other two issues can create is our dear Own BOSS.
Its a bit unnerving.. but keeping my fingers crossed.. Soon to be working again after my LONGGG breakk.. this time i hit the jackpot for a change..
MOVIE MANIA
Movies that i have watched offlate -
- 27 dresses
- We own the night
- Vantage Point
- Race
- Juno
- Atonement
- Bucket list
- The last king of Scotland
- and you must have already seen the rest in my previous posts..it continues.. with each day..Sunday was a rampage too.. think i watched like 5 movies that day.. Not without my Daughter, Aitbaar, Ek Hasina Thi, Bombay, Chak De.
Well though the first 5 movies along with the others mentioned are either a theatre watch (which is a medium which will always remain my untimate favourite)or a TV watch, Juno, atonement and Bucket list happen to be watched through my latest discovery.
Bumped into this website called www.watch-movies.net. This website basically helps you watch movies online.. You got to have a fast broadband connection otherwise you would be buffering till your next life..Well i happen to have a good enough broad band connection.. and therefore managed to watch 3 movies in 2 days.. man i am excited or wat? every possible movie on that website.. including few Hindi ones too..just that you got to figure the right movie print amongst the various version that they have.. some might be quiet bad..but for being able to watch the greatest collection of movies without paying shit when most of the times you would only be searching for the Cds or DVDs in India.. its a great option even with an average print.. Though the 3 movies i watched were extremely watchable..very good quality print..
I think it has been my greatest discovery offlate :)
Monday, 24 March 2008
Caught my eye
- Virgin Mobile - a much spoken about launch.. the ad to me did not do justice to the LAUNCH OF A BRAND in the country.. the present ads and thoughts and routes could have been done a year down the line when maybe the brand had been accepted and settled.. I didnt know what the brand was at all? its a new brand u r launching.. when i saw the ad.. my first reaction was what is it? is it a phone or phone connection?? the ad didnt solve the purpose.. ofcourse with the kind of media budgets.. it creates the intrigue therefore in the brand name itself.. and therefore when i did go out i saw stalls of virgin movile all over and people going and enquiring there.. but i don't think the ad did any justice in the said matter.. it was the clients money speaking in the case and ofcourse there is a lot of first timers that the richard branson brand is offering..so service itself will finally speak for its success..
- Fevicol - another one in the fevicol ka jor lineage.. a humoungous joint family like an entire village in one building of like 4 floors.. one asks.. "aaj kisi ne tulsi ke per mein pani diya hai?"..so many members in the family and therefore the question triggers reactions amongst everyone of passing on the question as well as answers of i havent i havent and then finally a small kid says.." theke hai main phir se pani dal deta hun".. Very fevicol but nice i thought..
- Future Cards - Aaj se Kharche Ban gaye kamai.. another kick ass concept of a credit card from Kishore Biyani.. A credit card which serves sort of like a loyalty card.. unlike other credit cards where your loyalty points only get you some shitty gift of a pen set and the likes from the credit card company.. in this credit card your points accumulated can be spent on the brands that future cards has associated themselves with like their own lineage of big bazaars and stuff along with other hotel brands, food, clothing, etc.. a gammot of such brands.. Its a killer concept of a card.. But yet again another launch tvc which does not clearly explain the concept. just says "karche ban gaye kamai".. having had done intensive consumer groups on credit cards for a pitch.. did realise that people in general are mighty averse to credit cards and credit card companies.. they use it all for convenience but do not have a good perception of them. The loyalty point system provided by each card is a joke for the users because it brings them some stupid kingfisher inflight kind of gift bags at the end of spending thousands.. therefore at the launch both for virgin as well as future cards i feel explaining the product itself would be the right way as they are killer products.. ofcourse once again Mr. Biyani will not leave any stone unturned as usual..
- Rediffmail - Crap , Crap and some more crap in that one.. "ek rediffmail bhej ke to dekho", you are killing me.. it could be any other email service or the postal department for all i care with the all fight for the rights crap.. senti and emotional is ok.. going overboard is not ok..
- Airtel dots - Again airtel with their usual obsessive emotional papa crap.. a bit too many of those one after the other.. and nothing mind blowing at that.. i m bored, aren't you?
- Bajaj Pulsar - the musch talked about ad.. let me be biased to this one in terms of the music.. man i want to watch this ad again and again and again.. whoever has done the music for this ad is killer.. the execution is ok i feel.. because i feel the angles except for a few top shots are not fun.. the road seems to take away your attention from the stunts because the way it has been shot the road is a super distractive element. but then honestly i am of the opinion here of the bike companies taking the easy way our and always pegging them as stunt machines or the AXE effect machine which enables you to get the hot chicks attention on the road.. common you got to better than this.. dont think the people are mature enough to notice the stunt warnings issued in the ads specially the YOUNGISTAN(he..he) lot..otherwise we would have the paparazzi and obsessive fan following of actors et all across the world..BAJAJ AVENGER - FEEL LIKE GOD is still my ultimate favourite..
I think i could go on but thats it for now.. please ad to this list of the latest caught the eye if any u have..
Monday, 17 March 2008
Weekend Movies!!
- APOCALYPTO - Its a movie directed by Mel Gibson.Brilliantttttttttttttt.. I would say u need BALLS to make a film like that.. Its Gory but man its some vision and so well executed with a perfection. When the Mayan Kingdom faces its decline, their only shot to sustaining and bringing back their prosperity they think is human sacrifice to their gods. Jaguar Paw, a young man captured for this sacrifice flees to avoid his fate.Its just mind blowing but for the weak hearted this one can make you feel dizzy. its all blood and gore.
- REQUIEM FOR A DREAM - How the lives of four people spiral out of control due to their addiction to drugs. Its a Trippy movie.. love the music, and how the director visually represents the druggy hallucinated mind. WARNING : can be quiet a depressing movie because its quiet dark. try and detach oneself and watch it. It tends to have an effect on your mind.
- BHEJA FRY - out and out laughter riot. Vinay Pathak at his ultimate best.. its a crazy flick and in the true essence of the film title vinay pathak manages to just about do that(fry your bheja in a good way that is). you really do feel glad that u dont have to tolerate someone like that in real life..I love Vinay Pathak. He is just too brilliant.
also offhand can think of TRAIN SPOTTING if u liked requiem. Another crazy flick.
Monday, 10 March 2008
8 things you didn't know about me
- Used to be a drummer :) loved it at the time...lost touch once shifted to bombay for college.
- Sucker for music..any kind.. day doesnt go by without it even in office wen your bosses are yelling to reduce the volume.
- Been a state level Badminton player..
- Want to be a DJ (my ultimate dream)
- Love travelling - Have travelled 20 states and union territories out of the 28 states and 7 union territories that India has.. considering India is so diverse have had the pleasure of seeing quiet a bit of it..
- I can't cook .. don't like cooking.. Maggi (instant noodles) on weekends for me unless my room mate cooks some yummy food which she does most of the times and feeds me :D
- Want to own a book shop.. i m obsessed with books..possess almost 400 books and the count is on.. well most would think of a library but i am also obsessive about my books because i hate them geting doggy ears and i hate books dying..and thats what happens mostly in libraries because people mishandle them and therefore a big no no.. i'd rather sell nice new books and would not not want to know wat happened to it later in life, just hoping the owner takes care of it..
- My ultimate love above all is the North - east of India specially the small and Beautifulllllll town of Digboi where i was born and brought up :)
my home :)
The view of the town from Well no. 1(oil field) - the highest point.
Digboi Golf Course
Passing on the buck to -
I'll keep it to them :)
CHeers
Saturday, 8 March 2008
99/-,199/-, 999/- only syndrome
I dont know how much it works for people.. Psychologically it seems it does the required work..A lot of research says that people are now immune and understand the marketing tactics but i question do they?
Somehow inspite of knowing it wen i see the 3 before the 99 i still feel i am in 300's and saving a hundred by not reaching the 400 mark.. weird and untrue as the perception is it does happen to me all the time.. and i know every consumer in a store understands the logic but it still attracts your attention..
So i guess it solves the purpose for the sellers in anycase 80 times out of 100..
CHANGE
Change can necessarily get all kinds of reactions evoked, for most times its a negative, scary bad omen thing.. but its also good a lot of times -
- Change when not under our control gets us anxious and edgy and that would be the most obvious definition of change that would come to our minds when thinking of that word.. A sort of fear for most part because u never know what change occurs in your life and therefore turns the course of your life completely.but sometimes its also welcome when from a long stretch of negative and unwanted existence u suddenly see the light at the end of the tunnel..CHANGE IS ALL OUR LIVES.and most out of all would probably like to delete this word from our lives because it goes against man's nature to control things and therefore the existence of science and discoveries and technological advancement, education, total evolution et all.
- Change at a very physical level like change in the setting of your room, or commodities or place (not always a welcome change though), change in seasons are things that one necessarily agrees or is ok with. The reason behind newer technological discoveries, systems of marketing products, etc because we constantly seek change in it all otherwise life would be so boring we say. I for one am not for change in place of settlement.. Maybe its me and my personality type who is very emotional, introvert and edgy..with the amount of movement that i have bared since childhood.. in a lot of ways it helps because u get to see the world and meet lot of people but at the same time it completely uproots you from your base everytime and its a new beginning again.. not everyone is smooth with the reboot button and i happen to be one of them and therefore permanent or long term movement scares the hell out of me..But travelling is a different ball game all together.
For most parts we are generally if not for the smaller things in life struggling with this word.. It takes a lot to enjoy and welcome change.. once in a while i do push myself to that.. and guess what u do enjoy life a little more than usual.. ofcourse its a little difficult to hang on to that attitude but try, try until u succeed.havent we all heard of the spider story? maybe we could emulate a bit of it once in a while too..
P.S. - I m sure u would have noticed the CHANGE in my Blog template, reason being i was soooo bored of the previous one. I am liking this change.. :)
Thursday, 6 March 2008
BLANK
Wednesday, 5 March 2008
8 Types of Bad Creative critics
Tuesday, 4 March 2008
Wow what a victory!!!!
Sachin played like the master of the game and sometimes honestly its a little weird if thats the right word to use to see him grow from the time when he probably was the youngest in the team to todays team in which he was the senior most player.. Aah! how time zoops by..
What i liked about todays victory was the fact that for a change the indian team was very determined and the young talent really showed that they had the guts to believe.It seemed very different from the team which i have been watching for all these years.. felt good... and M S Dhoni.. think he will go a long way as a captain.. he has the right attitude , fearless and gets his boys all charged up..
Must add that i was watching the match at the hospital and like any other time.. these days thats the coolest place for me to chill.. :D anyways jokes apart.. its amazing how on an otherwise quiet day , the hospital was buzzing right from the sweepers to the ward boys to the counter admin to the junior to the senior docs all giveing it a stop before the tv screen on their usual parading around.. Also how people who dont know each other just go chattering away to glory sharing how much each of them knows.. its amazing how this game tends to bind the entire country.. atleast there is one thing on which the country is together atleast in celebrating..
So team India Well done at beating the Kangaroos who have been jumping a little too often for anyones liking :)
P.S. - the lastest i heard on television was Salman, sunil shetty, nana patekar et all supporting raj thakrey.. wats up with these assholes?
Monday, 3 March 2008
The Bollywood STAR brands
Aamir - Intellectual, i'm the only one piece like me, cute, sweet, likable, dignified, hard to get
Akshay - confident lone riser, self made, martial art, action is cool, doing it myself is cooler, risktaker, once casanova
Saif - the little fool, guitar strumming, pataudi's wannabe firangi son, casanova, a little over the top
Salman - Macho, shirtless, humble yet arrogant, media bad boy, Cares a F*** attitude
Himesh Reshamiya - Cap collector, defies every singing rule by singing from the nose, melodrama, the tapori star,
Ajay Devgan - serious, reclusive, husband to the most popular shahrukh lady
Hrithik - Dancer, body builder with the muscles, humble, family man, hardworking, more birbal looking rather than akbar in Jodha Akbar :D
Amitabh - the angry old man , blink and you still won't miss him :) that one goes for shahrukh too (with all their ads), the bacchan parivar (ekta kapoor's true inspiration), dedicated, respected
Abhisekh - papa's beta, good actor but under the shadow of too many famous bacchans like amitabh and now wife aishwarya, teeny bopper at his 30's, fat chubby and look ugly in most ads is the motto, popular nonetheless
Aishwarya - Plastic, green eyes, most beautiful woman in the world, fake, act once in a while beyond looking pretty, wear a business suit while representing India on the Oprah Show, American accent dropped in for garnishing purposes, Aishwarya rai BACCHAN
Kareena - hottest property even when she was a flop, lucky, anorexic now, saif's latest muse, speaks her mind, i love myslef, i do what i want unlike the ever sweet docile elder sister karishma
Priyanka - Sassssssssy, sexyyyyyy, well spoken, miss world
Preity - Bubbly, pink, the girly girl yet tom boyish, smart, brave they say, now a business woman
Well thats a few i could think just off the head right now.. i m sure there are tonnes more i am missing out on.. do add to it :)
coca cola is back tooo...
so ya Coca Cola is the latest entrant into the battle of the Cola mediocrity on television these days...My post on thums up came out of sheer relief from the youngistan attack but even that was a thums up on the execution more than anything else..But Cola Cola goes for a toss too..Whats with all these guys..
"Jashan Mana Le" supposedly the next level idea post THANDA becoming synonymous with Coke.'The idea of the new campaign is tell the audience how the magical power of the beverage brings celebration into the lives of its consumers" says Venkatesh Kini, vice-president (marketing), Coca-Cola India (Quite a rutty statement don't u think. been there done that millions of times by millions of brands). My view : in Anycase Think its a decent enough idea in terms of showing these young lot doing their nightly rasta joint rounds and having a coke with their food junk whatever u wana call it.. Maybe on close look or thought it would remind us all of our nightly outings now and maybe even more during college..quiet a relatable experience maybe for a lot of us (definitely a way better way of catching the eye of the youngistan planet) but i feel the whole treatment of the idea itself leaves you so cold.. Maybe could have done a much exciting and fun job out of it.. but with the drab and sleepy looking hrithik it doesnt do much good. i think 3 out of 5 times you will miss this ad inspite of it playing right infront of your eyes. its so missable :)
Offlate coke obviously seems to have gone on a senti and emotional way (remembeing sar utha ke piyo or was it the other way round ? :D) and therefore even this as has this really slow and subtle jashan mana le track which again as i said doesnt hit u at all.
Do let me know what u guys think.. I am just kind of numb with the neverending cola advertising experience these days. i dnt think i can really decide where it all stands now.
Coke's making the next ad with Aamir supposedly. 5 down (Shahrukh, Ranbir, Deepika, Akshay and Hrithik)..lets see wats the next celebrity ad got in store for us.
Tuesday, 26 February 2008
Thums Up to this one..
I reallyyyyyy like this one.. This one is the latest offering from Thumbs up with Akshay Kumar yet again.. Shot in Kuala Lumpur... What first attracted me was the production value of this Ad... Its awesome.. Doesnt look anything less than international at all.. and ofcourse when i researched online figured out that its a 3 crore worth film.. Man thats a whopping amount.. (not sure if this is a right amount indicated on the wensite.. but the ad sure does look it)
Its the baby of Leo Burnette's ECD Sainath Saraban and directed by Malaysian Director Farouk Aljoffrey. The idea being a follow up of the same Taste the Thunder.. going to anyextent for your thums up..but the execution like i said is kick ass..gives life to the "Taste the Thunder" funda.. featuring a car chase in which akshay kumar is chasing a thumbs up bottle around the streets of kuala lumpur since the bottle slips out of his hands and falls in this carrier mini truck or van (if i remember right.. not sure)... Akshay kumar sporting his new look which is awesome.. love his acting in the ad..specially this one scene where he mimcks the girl and and yells..he looks devilish in that one..
My favourite in the ad is the Racey yet subtle Background music.. it had me going since the first time i heard it.. its like i now want to see the ad everytime just for the music..
THUMS UP!! to Coca Cola and Leo Burnette on this one :)
Saturday, 23 February 2008
IPL and the future of Indian sports
Thought for a change it was quiet a balanced article by him and the points he put across are quiet valid ones. adding a few of my points below along with the ones i picked up from him -
- With the privatisation of Cricket does representation of the country take a backseat? Are we going the American way where sport has become completely privatised rather than a country representative effort because of the inane number of contracts the players are under and the money that is invested in them. No injuries to the grand investment can be made and therefore sports holds a completely different meaning in the United States.
- IPL is like famous european sport Soccer which is played mostly under clubs. a country representation maybe happens only in a FIFA world cup. My thought isnt that the most exciting of all the soccer tournaments? with all the countries doing a header against each other? Well i think it is..
- My first thought when i heard of IPL was where is the time for these players to play in something like this. This could mean only a compromise by the players on the nation representation front as they will be bound by contracts.and ofcourse the kind of monies that the sale of these players have attracted for them, none of these inter nation tournaments would ever get them.
- With IPL now, parents think even sport can be a career but then thats one sport namely CRICKET. what about the rest? The rest including Hockey our national game seems to be living in complete poverty and oblivion.Much has been said and debated about it all and Chakh De India was made based on Hockey but it seems to divert the spirits towards cricket more than hockey. I still wonder what is it that makes this game so popular? well i seem to have not found the answer till date.
- Like Rajdeep says, its good that cricketers unlike his fathers time are being paid a good amount wherein they can ensure a good living but isnt it now the other extreme? well i think yes it is. there has to be some sort of balance. with the insane number of endorsements they anyways earn zillions (maybe they should trickle down some to us poor advertising employees..hehe..would be good charity they would be a part of ). anyways, What about other sports? they are still as i said living in the same age old world of being ignored and players being absolutely poor: complete blindness towards them and exploitation. Definitely isnt a career option but just sheer passion that keeps sportmen going. thats sad. It's a conflict between two extremes in the same world of sports in the country right now.
- After all the hoopla, where has been the team spirit or the deadly attitude of the Indian players? maybe instead of fighting racial abuse cases in australia they should concentrate more on what they have gone there to do and that is simply PLAYYYYYYYY!! Indian players have never had it in them for a while now atleast cricketers in the last few years. Its shameful. I guess IPL intrinsically suits the moronic cricketers who are anyways more interested in endorsements than their real job which is playing. This to me is practicing Corruption in its own right by the players no lesser than the kind of corruption practiced by our dear politicians.
Lets wait and watch, Maybe i will be proved wrong, i'd be happy if i am.
Lastly found something interestingly intriguing while browsing.. here goes.. couldn't have agreed less with america for a change :D :-) :-) He He!!
Most Americans view cricket as quintessentially, unfathomably English -- less a sport than an eccentric kind of picnic, and as baffling as wallpaper on the ceiling and "spotted dick" on dessert menus.
Language no bar..
My POV, i'm surprised it wasn't cumpolsory till now.My experience having been born and brought up in assam was different. I had to change a lot of schools due to my parents regular movement within assam. From the 1st to the 5th grade i was in an assam board school in guwahati. There both Hindi and Assamese were considered major languages - Hindi because its the national language and Assamese because its the state language. Therefore, from the 1st grade i had to learn reading and writing in Assamese along with Hindi. Then onwards i was in ICSE as well as CBSE schools where in you had to choose between Hindi and Assamese as your 2nd and 3rd language and study both. 3rd language being Hindi or Assamese would essentially be taught from the 5th to the 8th standard and you would be kept back for the year incase you failed in either of the lang's.
Result : makes me fluent in 4 languages, 4th one being a bonus. English, Hindi, Assamese and Bengali (Bonus :-)). Since Assamese script is very close to bengali therefore i can read bengali as well to save my life. And also speak because of a lot of bengali friends i have grown up with.
My point of Contention with Mr. Thakeray would be if he expects only Marathi to be a part of the language tradition apart from English, deleting hindi completely. Inspite of all the regional wars assamese people are intelligent enough to understand that hindi is a one point lang. of communication across the country cuz u cant be learning every language that the people of this country speak in. Hindi has become increasingly acceptable across the country and specially due to the length and breadth of media exposure, media specifically using hindi as the most common language on the nationally broadcasted channels has caught on and therefore people have even learnt hindi through media.
An amazing Example : Nagaland : 23 different major tribes amogst others with 23 different languages constituting the state. None of them understand each others languages and therefore cant communicate with each other. 23 culturaly different tribes, part of the same state.
SOLUTION : NAGAMESE a language used as a one point of communication for the state to understand each other, English being the official state language. Imagine what would happen if each of these tribes started fighting for their own language to be made the official state language? Image the country then which is sooooooooo diverse that even thinking of dividing would make countries and states the sizes of few kilometers. Hindi is the same solution to the countries diverse linguistic assortment like nagamese is to nagaland.And even naga's know hindi very well as they are increasingly geting out of their state for business purposes and even within the northeast since there is so much diversity they either use english or hindi as their languge of cmunnication with the rest of the northeast. This stands equally true for the other northeastern states as well who follow the same manner of communication with their neighbouring states.
Technically my father's language is Bhojpuri and mother's Angika.. two different languages from the same state of bihar because they both hail from different parts of bihar. well do i know the languages .. nope !! i understand them completely but no i cant speak to save my life. Hindi was always the main language of communication i was brought up with.
I think Thakeray needs to take a lesson from the nagaland example, or atleast marathis should, instead of supporting any nonsense the thakeray parivar speaks.
To confess, i can't speak or understand most of Marathi in my 8 yrs of stay in Mumbai except for some stuff i have heard the BEST bus conductors use. Reason, marathis have always been very guarded according to me. They don't invite you to learn or are not interested in teaching you the language. They seem to be always guarding it as theirs, happy to use it whereever possible whether the other person understands it or not (prime eg. all mumbai police stations.). But it is still expected that non - marathis catch and learn the language from thin air by just listening to marathis speaking in it like i did in the best buses. Well all of us are not so intelligent are we?
The reason why i leanrnt Assamese and Bengali because assamese and bengali's are proud of their culture and like to share it with you and therefore it gives you a happy and wanting push to try and learn the language out of sheer respect for them. I don't even seem to know much about maharashtrian specialities in terms of folk and other cultural aspects because its just not as strongly prevelant or exposed to the world unlike the kind of culture i have been brought up around. There the diversity in the culture is very mighty proudly displayed and therefore you know it all.
Marathi Manoos still has a long way to go in terms of learning from their own fellow countrymen and i would also like to add that respect is earned and deserved not forced. Maybe they should give it a thought and then they would find the solution to make people automatically respect their culture. Even though i guess that wouldn't help Thakeray parivars political ambitions much :)
Tuesday, 19 February 2008
wah kya perfect answer hai :D
Over a random chat with an ex couleague.. i think i got the most simplistic yet the most hard hitting description of our dear industry.. Advertising.. i love it so much that i had to share it with all.. :-) pasted below for your perusal.. LOLLLLLLLLLL
vyomah: ya man advertising is a whole lotta poop that one loves to throw at ppl, and act like we are in a huge shahrukh production, overacting and what nots
ya man when this fake life gets to me i am quitting and looking for something else :d
Pepsi..Ye Dil ab NA mange more :-(
They are trying too hard to combine both youth as well as celebrities in one broth.. well and the result is that the broth tastes reallyyyyyyyy bad..yuck.. and the once amazing baseline experts have now become scary terminology inventors.. WHATATOPPCA.. and now YOUNGISTAN... i mean this is really tough competition isn't it..i m sure you can see sarcasm oozing out of every part of my body.. but really.. i dont have an option here but to react this way and i can see a lot others reacting the same way as well..
I feel they are taking the young bit a little too far.. for starters.. if u r a young brand then you got to be maverick in your ways of potraying it as well.. why are you so cliche?? the ad where the basic story line is that this dude tries to get into his girfriends room and the brother discovers and then he has to make some bahana and there comes youngistan.. man common who are you kidding here?? doesnt this sound like a story line used for the umpteenth time in any youth related situational description like ads or movies.. i can think of hundreds of them from time immemorial.. its the most cliche way of depicting onscreen romance stories.. and well JWT supposedly after having rejected some 20, 30 scripts prior to this comes up this great new story to attract the so called youth bandwagon.. you think people are such mindless fools here??just adding a set of celebrities.. doesnt really do anygood.. becasue well if u r targeting the youth then these guys are a tough nut to crack and they are not just going to blindly fall in love with pepsi because there is a geeky looking shahrukh or a ranbir and deepika in it..
There is a lot more to youth if u want to become an iconic youth brand.. youth is about the attitude.. just doing this YO MAMMA its MY CAN.. really how many are you even going to connect to?? instead i guess a shahrukh kajol and rani dancing on top of a pepsi truck on good music and aishwarya and aamir doing their bit and remo doing the yehi hai right choice baby were better formula's and would work even today.. because if u dnt know how to cash on the youth and if your idea of youth is only youngistan out of all things.. maybe pepsi should take some lessons from its my MTV.. they have managed to transform way better than these guys would ever be able to..
Monday, 18 February 2008
Colaba.. Aaaah so delightfull!!!
Sunday, 17 February 2008
Eppy Birthdayyyyyyyy NAYARRRRRRR!!!!
Its my bestesttttttttttttttttttttttttttt and the greatestttttttttttttttttttttttttttttttttt buddy in the whole wide world's birthday.. This one's for you GHOCH.... wish u every happiness in the world.. and i am one of the luckiest to have a greattttttttttttttttttt friend like you.. muah and love u alwayssssssssss
Thursday, 14 February 2008
It's V - Day yet again..aargghhhhhh
The worst is that the kind of potrayal of the day across the media is such that the mass perception of the day has become "the day of expressing love to your boyfriend or girlfriend.." Rarely do people realise that its a day of love in general , could be for anyone or anything as well..
Well for me it was day long stoppage at the hospital yet again with mumma.. though most of it we spent watching AAJ TAK while waiting.. daily news from 9 in the morning till 4 in the afternoon became just headlines every half an hour (the period for which i was before the tv watching that channel).. and it was just valentines day across their programming..
The List of topics on Valentine programming are as follows -
- Exposing a internet website high end prostitute supply chain for valentines day in Mumbai..
- Parents in mumbai are employing detectives to keep a track of their kids love lives, etc..
- Two Wives One Husband - The story behind one man who seems to have married two women and yet again one of those inane stick and hair fights on tv for their sidey husband and the so called sad exposure on V-day..
- Kajol - Ajay devgan, Roop Kumar Rathore and wife, Bappi lahiri and wife.. such and such couples singing songs and talking about their love life.
- Students in DU campuses.. how are they celebrating it.. well it seems none of them were on campus.. but bunking college and painting the city Red or Pink whatver the hell it is..
- send love sms 's to your partner and the same would be displayed on the channel.. They were all such filmy and bolywood msgs.. Do people really think the idea of love is so shallow?
- The one to be the icing on the cake was ofcourse Rakhi Sawant Slaps Boyfriend on Valentine Day - To cut the story short.. a full fledged publicised break up 3 days back between rakhi sawant and boyfriend Abhisekh.. Today Abhisekh lands up in Rakhi's house with all the possible news channels.. to ask forgiveness with a bunch of flowers and teddy bear.. Man it was such a sidey affair..it was a good half an hour entertainment.. Rakhi's histrionics.. Third Grade rasta affair.. Abhisekh singing songs like a pussy.. Rakhi slaps him as well.. And all of this very obviously looked fake and cooked up for publicity stunts.. it was so obvious because they sucked at their acting and knowing their history won't be surprised that they would have done it for publicity on their own.. or if aaj tak would have approached them for some Valentine Trp ratings..
My head's pounding after the whole days TV bombardment.. not that i had a choice.. because it was a public place and the patients were all watching with enthusiasm the entire drama unfold..i wished all through that i could change the channel..
Its inane bombardment of absolutely ridiculous stuff.. and really is this love all about? How commercial can even love become.. its dusgusts me to even think of it.. it makes it all sound shallow and cheap...aargghhh.. brands and channels and basically the entire marketing community can Stoop down to any level to sell themselves.. without having any kind of public interest in their mind.. Well like they say "It's business we're talking about and profits is all that the language of business understands".. Sad :-(
Tuesday, 12 February 2008
Shah Rukh the mysterious Brand
Points about him to be noted..
- can't act for nuts.. makes every character shahrukh khan and not the other way round.. except for i think Swadesh..
- Arrogant to the T and announces it proudly to the world..
- part of that karan, farah kind of fake gang who think that they are the end of bollywood and everyone else is a fool...
- His histrionics and attitude bore me to death and reason why i never watched Om shanti Om but i think i am an exception..
All the above points taken into consideration.. this man rules the silver screen and otherwise as well.. And he carries himself with much panache and style like no other.. people say whats great about him is that he is confident but i feel he is over confident..I know he has worked hard.. but dude i really feel this man is very lucky couldn't be what he is otherwise..He has got a business sense and he is just too good with that..
Was watching the press conference of the soon to begin quiz show "Kya aap paanchvi paas se tez hain" which will be hosted by Shah rukh on star plus.. the way he carried himself through the press conference was amazing.. he kept the journalists laughing and inspite of his sarcy comments and the make fun of people way he still manages to do it so subtely that no body minds..When the press asked the star head as to why shahrukh as the the host and no one else.. then without blinking his eye lid the dude replied .."because he is the only actor in todays generation who clicks as much with an 8 year old as he does with an 80 yr old" .. and to come to think of it i think thats true.. maybe because of the fanatical fans of shahrukh.. who i think are the biggest idiots.. but keeping my point of view aside.. the facts remain...
He literally endorses every brand..being very loud about the fact that if he gets money for it then he will endorse no matter what..
He has his own production house Red Chillies.. He just knows how to sell himself..
But somehow i feel that inspite of his unacceptable arrogant behaviour he is so accepted across.. wonder why? must be something that he must be doing right or is it just plain and simple luck in life.. somebody give me some views so i can get what he is all about really...
Life ya Zhamela??
This one on Gavingvoid kind of triggered it off.. Its so perfect.. atleast for how i look at it..
What are we doing to ourselves in the name of advancing.. feel we are going back to the stone age eventually.. technology is advancing beyond we can catch up with it.. is making our lives our connections to the world even more in human.. making us learn to live lives on our own.. don't think we were made to just be on our own as a race itself..
India as a country has always been known for its cultural integration, the aspect of family bonding and therefore people were much more happier till a few years back.. with the ongoing obsession of mimicking the west we are turning into them.. more and more firangs are coming to india to adopt spiritualism .. to be more connected to life and we are going their way.. they by now have realised that their way of living life isnt the best way.. and we - indians who were always good at it are now leting go off that one strength.. increasing depression, divorce, crime and blah blah.. the standard of life.. everything is going for a toss.. people are getting more nuclear as far as family's are concerned.. parents are being dumped in old age homes like never before.. Whats the point of this mad rush and development if we are actually going backwards into the pit of evolution..
These are thoughts which always get triggered everytime i compare my 16 yrs of life lived to the hilt in ASSAM and 8 years of life in the mad MUMBAI (or any big metro life so to speak).. i mean i do love b'by and as i am being a little mean in terms of wanting to be in this city for career purposes since staying in assam the industry that i have chosen does not exist there..so interest versus life is what u have to choose.. though wonder why should one have to reach to a point like this where u r made to choose..
We seem to be leading our lives more like a joblist these days.. "oh time nahi hai usse milne ka".. "kya mere paas kam kaam hai din me ki main uske yahan jao".. I thought we were working to live a happy and prosperoous life and not not the other way round.. wat is with people and making their lives seem so screwed.. Well it is screwed because of the changing working culture where there really isnt a time but if in that mess u dnt find time to follow your passions and interests then i guess we are going to go mad and become older way before our time and die out of sheer desperation and depression of not living a good life..i know i m making it sound really dark .. but i feel that it is as dark as it sounds
Do i really want to be a part of that in human uninteresting future which i am striving so hard for? rly dnt know.. its a tussle between an easy lazy unhealthy yet addictive lifestyle versus a beautiful healthy high maintainance happy lifestyle..
Sunday, 10 February 2008
Big Bazaar yani Big Zatka..
I bought Clay :-)
Status Quo !!
Here are a few i found :
- Rajkot, GUJ: Su che? / Engg offsite: Murdeshwar, KA - a friend who is travelling and her status changes with her new destination every few days...
- If winter comes, can spring be far behind??
- When life hands you lemons, ask for tequila and salt... - This ones one of my favourites :-)
- Snoozilicious Maximus - A friend on leave from work back home
- taxes..taxes..taxes and more taxes. Its that time of the year again.. he he
- Mesmerised by Zakir Hussain’s performance at ‘Blue Frog’ last night - Blue Frog seems to be the most happening hang out these days..
- -= a brand new day =
- हाथी घोडा पालखी... जय कन्हैयालाल की!...
- Desperately looking for Golden Retriever puppies. Any kind of help is welcome...
- Still trying to like Client Servicing ... Aren't we all.. ha ha..
- Yeah. i AM dreamin AWAY to glorY
- I am starting with the beats I hear within my cold gone chest. For I ask of it to love some more, and love with all its zest.
- Busy except for girlfriend
- I must be strong and carry on 'cos i know i don't belong here in heaven...
- I am most diplomatic when I dont speak!!.
- workin-urgent 1's only
- .... and then there are days when the pit seems endless.
- You can't depend on your eyes when your imagination is out of focus
- zzzleep is takin over
- Jaded
- Pink Pandey strikes back - and that ones another addition to my never ending list of names.. :-)
Do add in few u guys liked.. :-) i love to read more..