coca cola is back tooo...

Hrithik Bhaisab is back with just out of the bed look going very wrong..he hasnt looked so bad according to me in quiet a while..John Players did the mighty coolest job of making him look so hottttt.. :) but anyways coming back to where i was..

so ya Coca Cola is the latest entrant into the battle of the Cola mediocrity on television these days...My post on thums up came out of sheer relief from the youngistan attack but even that was a thums up on the execution more than anything else..But Cola Cola goes for a toss too..Whats with all these guys..

"Jashan Mana Le" supposedly the next level idea post THANDA becoming synonymous with Coke.'The idea of the new campaign is tell the audience how the magical power of the beverage brings celebration into the lives of its consumers" says Venkatesh Kini, vice-president (marketing), Coca-Cola India (Quite a rutty statement don't u think. been there done that millions of times by millions of brands). My view : in Anycase Think its a decent enough idea in terms of showing these young lot doing their nightly rasta joint rounds and having a coke with their food junk whatever u wana call it.. Maybe on close look or thought it would remind us all of our nightly outings now and maybe even more during college..quiet a relatable experience maybe for a lot of us (definitely a way better way of catching the eye of the youngistan planet) but i feel the whole treatment of the idea itself leaves you so cold.. Maybe could have done a much exciting and fun job out of it.. but with the drab and sleepy looking hrithik it doesnt do much good. i think 3 out of 5 times you will miss this ad inspite of it playing right infront of your eyes. its so missable :)

Offlate coke obviously seems to have gone on a senti and emotional way (remembeing sar utha ke piyo or was it the other way round ? :D) and therefore even this as has this really slow and subtle jashan mana le track which again as i said doesnt hit u at all.

Do let me know what u guys think.. I am just kind of numb with the neverending cola advertising experience these days. i dnt think i can really decide where it all stands now.

Coke's making the next ad with Aamir supposedly. 5 down (Shahrukh, Ranbir, Deepika, Akshay and Hrithik)..lets see wats the next celebrity ad got in store for us.