i came across this marketing syndrome as a child while buying my school shoes from Bata..its always been known for its weird ass prices 199.99/- or 299.98/- or watever that is i remeber.. they would go down to even the last decimal. Well most marketers dont go down to the decimals but ofcourse almost all go the end the 99 way..
I dont know how much it works for people.. Psychologically it seems it does the required work..A lot of research says that people are now immune and understand the marketing tactics but i question do they?
Somehow inspite of knowing it wen i see the 3 before the 99 i still feel i am in 300's and saving a hundred by not reaching the 400 mark.. weird and untrue as the perception is it does happen to me all the time.. and i know every consumer in a store understands the logic but it still attracts your attention..
So i guess it solves the purpose for the sellers in anycase 80 times out of 100..
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