Caught my eye

Few ads that have caught my eye off late..

1. Virgin Mobile - a much spoken about launch.. the ad to me did not do justice to the LAUNCH OF A BRAND in the country.. the present ads and thoughts and routes could have been done a year down the line when maybe the brand had been accepted and settled.. I didnt know what the brand was at all? its a new brand u r launching.. when i saw the ad.. my first reaction was what is it? is it a phone or phone connection?? the ad didnt solve the purpose.. ofcourse with the kind of media budgets.. it creates the intrigue therefore in the brand name itself.. and therefore when i did go out i saw stalls of virgin movile all over and people going and enquiring there.. but i don't think the ad did any justice in the said matter.. it was the clients money speaking in the case and ofcourse there is a lot of first timers that the richard branson brand is offering..so service itself will finally speak for its success..
2. Fevicol - another one in the fevicol ka jor lineage.. a humoungous joint family like an entire village in one building of like 4 floors.. one asks.. "aaj kisi ne tulsi ke per mein pani diya hai?"..so many members in the family and therefore the question triggers reactions amongst everyone of passing on the question as well as answers of i havent i havent and then finally a small kid says.." theke hai main phir se pani dal deta hun".. Very fevicol but nice i thought..
3. Future Cards - Aaj se Kharche Ban gaye kamai.. another kick ass concept of a credit card from Kishore Biyani.. A credit card which serves sort of like a loyalty card.. unlike other credit cards where your loyalty points only get you some shitty gift of a pen set and the likes from the credit card company.. in this credit card your points accumulated can be spent on the brands that future cards has associated themselves with like their own lineage of big bazaars and stuff along with other hotel brands, food, clothing, etc.. a gammot of such brands.. Its a killer concept of a card.. But yet again another launch tvc which does not clearly explain the concept. just says "karche ban gaye kamai".. having had done intensive consumer groups on credit cards for a pitch.. did realise that people in general are mighty averse to credit cards and credit card companies.. they use it all for convenience but do not have a good perception of them. The loyalty point system provided by each card is a joke for the users because it brings them some stupid kingfisher inflight kind of gift bags at the end of spending thousands.. therefore at the launch both for virgin as well as future cards i feel explaining the product itself would be the right way as they are killer products.. ofcourse once again Mr. Biyani will not leave any stone unturned as usual..
4. Rediffmail - Crap , Crap and some more crap in that one.. "ek rediffmail bhej ke to dekho", you are killing me.. it could be any other email service or the postal department for all i care with the all fight for the rights crap.. senti and emotional is ok.. going overboard is not ok..
5. Airtel dots - Again airtel with their usual obsessive emotional papa crap.. a bit too many of those one after the other.. and nothing mind blowing at that.. i m bored, aren't you?
6. Bajaj Pulsar - the musch talked about ad.. let me be biased to this one in terms of the music.. man i want to watch this ad again and again and again.. whoever has done the music for this ad is killer.. the execution is ok i feel.. because i feel the angles except for a few top shots are not fun.. the road seems to take away your attention from the stunts because the way it has been shot the road is a super distractive element. but then honestly i am of the opinion here of the bike companies taking the easy way our and always pegging them as stunt machines or the AXE effect machine which enables you to get the hot chicks attention on the road.. common you got to better than this.. dont think the people are mature enough to notice the stunt warnings issued in the ads specially the YOUNGISTAN(he..he) lot..otherwise we would have the paparazzi and obsessive fan following of actors et all across the world..BAJAJ AVENGER - FEEL LIKE GOD is still my ultimate favourite..

I think i could go on but thats it for now.. please ad to this list of the latest caught the eye if any u have..