Tuesday 26 February 2008

Thums Up to this one..



I reallyyyyyy like this one.. This one is the latest offering from Thumbs up with Akshay Kumar yet again.. Shot in Kuala Lumpur... What first attracted me was the production value of this Ad... Its awesome.. Doesnt look anything less than international at all.. and ofcourse when i researched online figured out that its a 3 crore worth film.. Man thats a whopping amount.. (not sure if this is a right amount indicated on the wensite.. but the ad sure does look it)

Its the baby of Leo Burnette's ECD Sainath Saraban and directed by Malaysian Director Farouk Aljoffrey. The idea being a follow up of the same Taste the Thunder.. going to anyextent for your thums up..but the execution like i said is kick ass..gives life to the "Taste the Thunder" funda.. featuring a car chase in which akshay kumar is chasing a thumbs up bottle around the streets of kuala lumpur since the bottle slips out of his hands and falls in this carrier mini truck or van (if i remember right.. not sure)... Akshay kumar sporting his new look which is awesome.. love his acting in the ad..specially this one scene where he mimcks the girl and and yells..he looks devilish in that one..

My favourite in the ad is the Racey yet subtle Background music.. it had me going since the first time i heard it.. its like i now want to see the ad everytime just for the music..

THUMS UP!! to Coca Cola and Leo Burnette on this one :)

4 comments:

Debasish Patra said...

U r bang on target. I luvd d ad too. Youngistan was terrible. dis ad hs a lot international appeal. Akshay clearly walks away with the cake leavin "Srk,Ranbir n Deepika"(read :pepsi) hungry !!

Great going..keep posting. bt cn u b a little more regular ?

Tanaya said...

Hey Debasish..

Thanks for the appreciation.. I try and be as regular as i can.. on a break so i guess i still post.. wonder how regular i will be once i m back to working in april.. but till then will keep trying to post my views as an when i have one..

"A"ustin said...

Man...you're serious!!!


For a second there i thought you were being sarcastic.

1. Don't you think that the idea is pretty much the same as their last ad?

2. ...and why exactly is the 'bottle-droppin-on-car' scene revealed halfway through the ad?

3.Over expensive shoot, kis liye? Could have shot it in colaba...for all it's worth.


Although I'll admit that i like the AK screaming scene.....but nahh!!!.....THUMBS DOWN.


HSBC:Different people. Different views.

Tanaya said...

Hey Austin..

guess u didn'r read my post properly.. its a complete thums up on just the execution if u would read.. there isnothing to talk about the idea what so ever.. because i guess thumbs up and its idea of the dumb muscle man sporting the drinking hasnt changed in a million years..

ya its an inanely expensive film.. but like i have written i have concentrated completely on me liking the fil on the execution, music and akshay.. its pure entertainment value for me..

and this coming along with youngistan.. well any idiot would also find this way more sensibleand worth a watch then that shit..