Pepsi..Ye Dil ab NA mange more :-(

Whatz up with JWT and Pepsi.. They are on a rampage to come up with one campaign worse than the other.. i do not remember the last time i saw a mind blowing campaign from them.. Where are the days of Pepsi yeh dil mange more?

They are trying too hard to combine both youth as well as celebrities in one broth.. well and the result is that the broth tastes reallyyyyyyyy bad..yuck.. and the once amazing baseline experts have now become scary terminology inventors.. WHATATOPPCA.. and now YOUNGISTAN... i mean this is really tough competition isn't it..i m sure you can see sarcasm oozing out of every part of my body.. but really.. i dont have an option here but to react this way and i can see a lot others reacting the same way as well..

I feel they are taking the young bit a little too far.. for starters.. if u r a young brand then you got to be maverick in your ways of potraying it as well.. why are you so cliche?? the ad where the basic story line is that this dude tries to get into his girfriends room and the brother discovers and then he has to make some bahana and there comes youngistan.. man common who are you kidding here?? doesnt this sound like a story line used for the umpteenth time in any youth related situational description like ads or movies.. i can think of hundreds of them from time immemorial.. its the most cliche way of depicting onscreen romance stories.. and well JWT supposedly after having rejected some 20, 30 scripts prior to this comes up this great new story to attract the so called youth bandwagon.. you think people are such mindless fools here??just adding a set of celebrities.. doesnt really do anygood.. becasue well if u r targeting the youth then these guys are a tough nut to crack and they are not just going to blindly fall in love with pepsi because there is a geeky looking shahrukh or a ranbir and deepika in it..

There is a lot more to youth if u want to become an iconic youth brand.. youth is about the attitude.. just doing this YO MAMMA its MY CAN.. really how many are you even going to connect to?? instead i guess a shahrukh kajol and rani dancing on top of a pepsi truck on good music and aishwarya and aamir doing their bit and remo doing the yehi hai right choice baby were better formula's and would work even today.. because if u dnt know how to cash on the youth and if your idea of youth is only youngistan out of all things.. maybe pepsi should take some lessons from its my MTV.. they have managed to transform way better than these guys would ever be able to..