- Youngistan one liners doing the rounds in the newspapers.. mostly next to some news item or the sports page.. where you give a youngistan world one liner comment on the mentioned news..small splash ads next to particular articles..
- went to PVR 2 weeks back.. they had this branded standees saying Youngistan meri jaan put up and ofcource camera men waiting there with really dead looking chicks and guys who would be the interviewers.a set of college students doing the geting paid for a day kinda stuff.. they were trying to catch hold of people to stand infront of the branded standees and answer questions like who and what according to you is youngistan? and how would you define the youngistan spirit? (for starters youth today think that standing in front of the the camera for some promotion stuff is so uncool!!!anyways..) they managed to catch hold of some.. who very enthusiastically stood there infront of the camera giving their gyaan.. ok so they thought they were going to be on tv or something.. come interval.. and whuallllllllah.. you are on the big screen right there.. your 10 minutes of interval fame.. the four people caught on camera.. they are suddenly seen on screen.. a 1 minute capsule played on loop for the entire 10 minutes by the end of which everyone sitting in the theatre started hooting and using the F word and geting mighty irritated by it. Did pepsi think it would work?? Excess of anything is bad i believe and thats the reason i feel that the particular promo fell flat on their face.. it just created an irritation factor on everyones face and sheer embarrasement on the faces of the people who were there on the screen answering those silly questions because 1 minute fame is better than the loopy 10 minute fame in the said case :D
- Pepsi and MTV WASSSUPPP.. i m not sure about the number of s's and p's.. in anycase.. i quiet like this idea.. so its got 2 ex roadies to become VJ's .. Aayushman and Bani.. True to the so called Youngistan Image.. and according to me its just a bunch of young people in age particulary.. a capsule show of 10 minutes everyday on MTV.. with defined different slots in it each of a minute or so.. talking of youth related issues or young achievers or some new age stuff.. or just plain simple reactions of young people on general news items from anything to politics to bollywood, hollywood et all.. its pacy, short and sweet and can be informative at times..i like the over all package.. something that for once was right in the youngistan land i feel.
- Pepsizone - the Pepsi Youngistaan created online in association with Yahoo.. the home page opens on a town where you can see the below mentioned features - (and ofcourse the Youngistan anthem playing in the background which you are mostlikely to switch off like i did)
- MTV building maybe cuz they are promo partners
- Pizza hut - download pepsi youngistan card on your mobile for cool benefits at Pizza hut
- PVR - download screen savers of the Pepsi brand ambassadors namely shahrukh, ranbir and deepika.
- An i phone - cool youngistan tones to download there
- the canteen zone with some youngistan fundaa which one of us can give.. like the one i read said 'BE BINDAS'.. of the day and grafitti zone and a tv in the canteen where you can play the latest pepsi ad (who would want to watch that anyways?)
- Youngistaan pathshaala building where on clicking you can read the 10 commandments of youngistan
- Pepsi through the ages - stroll down memory lane - on clicking.. Pepsi goes Desi - all ads from 'Yehi hai right choice baby' to now made in india can be seen there..Pepsi imported - you can watch all the international pepsi ads here...Pepsi Unrealeased - never before seen pepsi commercials here.. frankly this was the only good part about the entire website..but even that takes forever to load.... but its fun to watch it nonetheless
Anthing else anyone notice?
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