Technology and entertainment

I have really admired offlate the marketing strategies that some of the big companies have owned in order to market their movies.. Yash Raj always comes to my mind first.. They go the whole hog to get the eyeballs popping..

Happened to come across Aamir Khan's Blog a few months back. Don't know any other actor who actually maintains a personal blog..but he does.. his posts are far and in between but he still manages to post them none the less.. mostly about what he is upto and always about his movies.. It seems this trend started from his Film Lagaan and has continued. Presently he talks about Taare Zameen Par to the the developments with his film shoot of Ghajjini..to his new hairstyle.. He even proposed the idea of meeting 10, 15 bloggers in his trip to Toronto if he had the time and asked people to leave their numbers and email ids.. though he didnt manage to but he says that he will try and manage it as often as possible while he is travelling different places.. He even chats on his website.. he gives a time when he is online and memebers can log in at that time and chat with him... he has over 1000 odd coments atleast on each of his posts and he even replied to some 10,15 of the people in one of his posts.. Its like dream come true for his fans am sure.. he becomes the most down to earth, humble actor who knows his stuff and therefore an even bigger fan base and numbers to watch his movies.. very subtle but nice way of advertising himself cuz i have realised that he keeps it strictly to work related topics and nothing personal..

Rani Mukherji, Shahrukh Khan, Amitabh Bacchan .. they all seemed to have gone the blog way at some point or the other to promote their films..Tv channels having blogs.. making things interactive.. and therefore moulding themselves according to viewer response eventually.. its all staged and finally to the taste of the public they are catering.. no more a risk but mostly what people want.. i have become a regular viewer of MTV Roadies 5.0.. infact watched it since Roadies 1.0.. Its an inane show.. but i think 5.0 has crossed all limits of surprising.. Raghu the EP of the show has become a master at creating the twists and turns which would just about keep eveyone hooked on to it.. was reading the sms that people have sent to Raghu flashing at the bottom of the screen during the repeats.. hating his moves on the show and how they hate what just happened in the episode.. Raghu sucks and all of that.. and just one msg flashin in the midst of it all saying msg from Raghu - "wait till the next episode". Another msg saying uncensored footage of Roadies stolen from the MTV office and uploaded on Youtube.. everyone under suspect.. i mean its all staged but it will all get people going at it at once..

Everyday there is some new way treaded upon and everytime it manages to surprise me:)