Not sure if many of you have seen the new channel History Network 18. It's the latest comedy channel according to me.
The Brand Ambassador is Salman Khan for a channel called History - First disconnect, what does intellect have to do with Salman Khan i think. Wait till you see the promo's running on the channel. It's Bizarre. One of the promo's - A chinese martial arts expert going at it with a sword, cut to Salman khan sits there watches him and goes 'kya hai ye? .. phu pha phi phun. Bore nahi hue ye sab dekh ke. Ab dekho History channel. History Channel. Roz History bante dekho'. I mean what are we talking about? Sounds like a channel started by the Guinness book of World Record guys. The fun doesn't end there. Watch the programming carefully and you will notice the same old Starworld, Zee Studio, FX, Big CBS kind of content. greatest american video kind of stuff. Then there is this programme where in all that the guy does is take a chainsaw and cuts anything and everything, tree trunk to tv to fridge to everything. It's mindless. What does all this have to do anything with knowing or making History and why would you go around making a marketing strategy that has no head or tail to it.
The TV Industry is losing it. Marketeers are doing anything to just launch channels, play the same old content so if it's friends or Rules of engagement or many such programmes, you would see each of these series would be playing on all of these English entertainment channels. There are Gazillion music channels and i am not complaining because more channels, the more chances we have of bumping into something sensible on television. But where does this new History channel stand. It absolutely makes no sense. The Channel strategy, what it stands for, the brand ambassador to the content of that channel, none of it remotely cross each others path anywhere. Is everyone just running the rat race of launching channels and struggling to buy a pie of the already disparate and distributed eye balls. When the market is already so cluttered in the Television industry what on earth would you be even thinking to come up with a channel like History and expect anything? Maybe if they dubbed all of their content and had Salman as their brand ambassador then the Bodyguard Janta might find it interesting as these are not content they tend to watch similar to how Hollywood movies are dubbed and released in India and find considerable viewership as well. But that's about it. Hope they are not possibly thinking of standing up against a Discovery, Nat Geo or Fox History and Traveler with such a channel and if they are then God save them is all i have to say.
The Brand Ambassador is Salman Khan for a channel called History - First disconnect, what does intellect have to do with Salman Khan i think. Wait till you see the promo's running on the channel. It's Bizarre. One of the promo's - A chinese martial arts expert going at it with a sword, cut to Salman khan sits there watches him and goes 'kya hai ye? .. phu pha phi phun. Bore nahi hue ye sab dekh ke. Ab dekho History channel. History Channel. Roz History bante dekho'. I mean what are we talking about? Sounds like a channel started by the Guinness book of World Record guys. The fun doesn't end there. Watch the programming carefully and you will notice the same old Starworld, Zee Studio, FX, Big CBS kind of content. greatest american video kind of stuff. Then there is this programme where in all that the guy does is take a chainsaw and cuts anything and everything, tree trunk to tv to fridge to everything. It's mindless. What does all this have to do anything with knowing or making History and why would you go around making a marketing strategy that has no head or tail to it.
The TV Industry is losing it. Marketeers are doing anything to just launch channels, play the same old content so if it's friends or Rules of engagement or many such programmes, you would see each of these series would be playing on all of these English entertainment channels. There are Gazillion music channels and i am not complaining because more channels, the more chances we have of bumping into something sensible on television. But where does this new History channel stand. It absolutely makes no sense. The Channel strategy, what it stands for, the brand ambassador to the content of that channel, none of it remotely cross each others path anywhere. Is everyone just running the rat race of launching channels and struggling to buy a pie of the already disparate and distributed eye balls. When the market is already so cluttered in the Television industry what on earth would you be even thinking to come up with a channel like History and expect anything? Maybe if they dubbed all of their content and had Salman as their brand ambassador then the Bodyguard Janta might find it interesting as these are not content they tend to watch similar to how Hollywood movies are dubbed and released in India and find considerable viewership as well. But that's about it. Hope they are not possibly thinking of standing up against a Discovery, Nat Geo or Fox History and Traveler with such a channel and if they are then God save them is all i have to say.
1 comment:
Maybe the Salman Mania at that time caught up with the channels guys. I think you should write on misfit Brand Ambassador who are taken anly for their star power and have nothing in common with the brand. Especially Abhishek in Idea. any Idea why he is there?????
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