wah kya perfect answer hai :D

Over a random chat with an ex couleague.. i think i got the most simplistic yet the most hard hitting description of our dear industry.. Advertising.. i love it so much that i had to share it with all.. :-) pasted below for your perusal.. LOLLLLLLLLLL

vyomah: ya man advertising is a whole lotta poop that one loves to throw at ppl, and act like we are in a huge shahrukh production, overacting and what nots
ya man when this fake life gets to me i am quitting and looking for something else :d

Pepsi..Ye Dil ab NA mange more :-(

Whatz up with JWT and Pepsi.. They are on a rampage to come up with one campaign worse than the other.. i do not remember the last time i saw a mind blowing campaign from them.. Where are the days of Pepsi yeh dil mange more?

They are trying too hard to combine both youth as well as celebrities in one broth.. well and the result is that the broth tastes reallyyyyyyyy bad..yuck.. and the once amazing baseline experts have now become scary terminology inventors.. WHATATOPPCA.. and now YOUNGISTAN... i mean this is really tough competition isn't it..i m sure you can see sarcasm oozing out of every part of my body.. but really.. i dont have an option here but to react this way and i can see a lot others reacting the same way as well..

I feel they are taking the young bit a little too far.. for starters.. if u r a young brand then you got to be maverick in your ways of potraying it as well.. why are you so cliche?? the ad where the basic story line is that this dude tries to get into his girfriends room and the brother discovers and then he has to make some bahana and there comes youngistan.. man common who are you kidding here?? doesnt this sound like a story line used for the umpteenth time in any youth related situational description like ads or movies.. i can think of hundreds of them from time immemorial.. its the most cliche way of depicting onscreen romance stories.. and well JWT supposedly after having rejected some 20, 30 scripts prior to this comes up this great new story to attract the so called youth bandwagon.. you think people are such mindless fools here??just adding a set of celebrities.. doesnt really do anygood.. becasue well if u r targeting the youth then these guys are a tough nut to crack and they are not just going to blindly fall in love with pepsi because there is a geeky looking shahrukh or a ranbir and deepika in it..

There is a lot more to youth if u want to become an iconic youth brand.. youth is about the attitude.. just doing this YO MAMMA its MY CAN.. really how many are you even going to connect to?? instead i guess a shahrukh kajol and rani dancing on top of a pepsi truck on good music and aishwarya and aamir doing their bit and remo doing the yehi hai right choice baby were better formula's and would work even today.. because if u dnt know how to cash on the youth and if your idea of youth is only youngistan out of all things.. maybe pepsi should take some lessons from its my MTV.. they have managed to transform way better than these guys would ever be able to..

Colaba.. Aaaah so delightfull!!!

Colaba is my ultimate love in mumbai..i can go on forever about this place because i have so manyyyyyyy memories attached to the place from my college days.. but then this one is out of sheer love for the place and how it makes me feel so in place and in love with myself..

Over the years colaba has become my second home.. i have spent hours of days in that place.. its one place where i like to be on my own and not with a jing bang..refreshes you.. somehow the place inspires you to look into your soul and find yourself.. it was my hangout when i would be questioning the world.. it still is.. its right in the middle of the big wide mad world but it still feels so much detached from it.. thats one place you dont have to think who you are or why.. cuz everybody's about their own business.. nobody cares.. you can really be yourself.. its such a vibrant collection of people.. its like a mini worldmap in a small locality of mumbai.. :-) oh i so love those reclusive walks on colaba causeway and my hours spent at my favourite bookshop.. SEARCHWORD.. run by this old uncle who has recognised me over the years and gives me books on discount out of sheer sweet kind customer service ways that he has adopted. i love his shop.. its so cosy and welcoming..

Well Colaba is a mall in its own right.. The only literally Regal Cinema hall of the olden times still alive.. keeping fingers crossed.. u never know wen the adlabs and the pvr's will pull it down to0 just the way they pulled down metro and sterling.. its most days out of all that i hate development and advancement.. its screwed a lot of the best things about this world and places and sterling was definitely one of the most upsetting landmarks that was brought down.. Do people even have a choice in all of this.. well i guess no.. its like on tv u r served bad to worse programmes and then trp's claim that the saas bahu serials run a lot.. well what choice does the public have in anycase? to chose between bad or worse right?

Anyways to come back to Colaba.. its a place beautiful with its colonial architectures.. and the road side market on causeway where u bargain and get cheap jwellery to clothes to shoes to watches to perfumes to everything.. u name it and u have it there... at the same time the same amount of branded shops also lined up in causeway.. from branded international eating joints like Mcdonalds to the ever popular Leopold's and Mondegar. The Bade Miya's to the Taj mahal hotel.from the nike's to the addidas to the levis et all.

Its the intermingling of the class with the mass all at one place.. When i say a mini world map what i mean is the coming together of a huge number of foregn tourists from across the globe.. any country you name and you will find a citizen from there doing the rounds of Colaba and juggling down some beer with the jukebox in mondegar..The indian roadside vendors taking the foreigners for a ride while selling their items.. to a pimp selling "what do you want? virgin .. experienced.. foreigner.. indian.. anything you want you will get".. to " do you want marijuana?" .. man its a coloured world there.. its inane the kind of people you bump into there to the kind of experiences you would inevitable have there..there is just sooooooo much to see there that its a never ending affair you end up having with the place...

It beats any of these high end malls.. Every thing that a mall provides you , you get in colaba.. yet its so diverse and the way it is presented is so much more interesting than any of these boring mundane malls can ever provide you.. outing ka outing and shopping ka shopping.. bohot filmy duniya hai ye colaba ki magar yehin zindagi hai bohoton ke liye.. :-)

Eppy Birthdayyyyyyyy NAYARRRRRRR!!!!

Its my bestesttttttttttttttttttttttttttt and the greatestttttttttttttttttttttttttttttttttt buddy in the whole wide world's birthday.. This one's for you GHOCH.... wish u every happiness in the world.. and i am one of the luckiest to have a greattttttttttttttttttt friend like you.. muah and love u alwayssssssssss

It's V - Day yet again..aargghhhhhh

Its the Pukey day yet again.. I would like to call it that because the effect of this day seems to be geting even more nauseating with each year.. Saw Archies a few days back.. its disgustingly pink, red and only hearts and teddies.. so much of them that u dnt even want to enter the shop .. wonder how people get in there to chose something from that crap there..

The worst is that the kind of potrayal of the day across the media is such that the mass perception of the day has become "the day of expressing love to your boyfriend or girlfriend.." Rarely do people realise that its a day of love in general , could be for anyone or anything as well..

Well for me it was day long stoppage at the hospital yet again with mumma.. though most of it we spent watching AAJ TAK while waiting.. daily news from 9 in the morning till 4 in the afternoon became just headlines every half an hour (the period for which i was before the tv watching that channel).. and it was just valentines day across their programming..

The List of topics on Valentine programming are as follows -

• Exposing a internet website high end prostitute supply chain for valentines day in Mumbai..
• Parents in mumbai are employing detectives to keep a track of their kids love lives, etc..
• Two Wives One Husband - The story behind one man who seems to have married two women and yet again one of those inane stick and hair fights on tv for their sidey husband and the so called sad exposure on V-day..
• Kajol - Ajay devgan, Roop Kumar Rathore and wife, Bappi lahiri and wife.. such and such couples singing songs and talking about their love life.
• Students in DU campuses.. how are they celebrating it.. well it seems none of them were on campus.. but bunking college and painting the city Red or Pink whatver the hell it is..
• send love sms 's to your partner and the same would be displayed on the channel.. They were all such filmy and bolywood msgs.. Do people really think the idea of love is so shallow?
• The one to be the icing on the cake was ofcourse Rakhi Sawant Slaps Boyfriend on Valentine Day - To cut the story short.. a full fledged publicised break up 3 days back between rakhi sawant and boyfriend Abhisekh.. Today Abhisekh lands up in Rakhi's house with all the possible news channels.. to ask forgiveness with a bunch of flowers and teddy bear.. Man it was such a sidey affair..it was a good half an hour entertainment.. Rakhi's histrionics.. Third Grade rasta affair.. Abhisekh singing songs like a pussy.. Rakhi slaps him as well.. And all of this very obviously looked fake and cooked up for publicity stunts.. it was so obvious because they sucked at their acting and knowing their history won't be surprised that they would have done it for publicity on their own.. or if aaj tak would have approached them for some Valentine Trp ratings..

My head's pounding after the whole days TV bombardment.. not that i had a choice.. because it was a public place and the patients were all watching with enthusiasm the entire drama unfold..i wished all through that i could change the channel..

Its inane bombardment of absolutely ridiculous stuff.. and really is this love all about? How commercial can even love become.. its dusgusts me to even think of it.. it makes it all sound shallow and cheap...aargghhh.. brands and channels and basically the entire marketing community can Stoop down to any level to sell themselves.. without having any kind of public interest in their mind.. Well like they say "It's business we're talking about and profits is all that the language of business understands".. Sad :-(

Shah Rukh the mysterious Brand

Somebody please tell me the mystery behind this man's success.. really!!!

Points about him to be noted..

• can't act for nuts.. makes every character shahrukh khan and not the other way round.. except for i think Swadesh..
• Arrogant to the T and announces it proudly to the world..
• part of that karan, farah kind of fake gang who think that they are the end of bollywood and everyone else is a fool...
• His histrionics and attitude bore me to death and reason why i never watched Om shanti Om but i think i am an exception..

All the above points taken into consideration.. this man rules the silver screen and otherwise as well.. And he carries himself with much panache and style like no other.. people say whats great about him is that he is confident but i feel he is over confident..I know he has worked hard.. but dude i really feel this man is very lucky couldn't be what he is otherwise..He has got a business sense and he is just too good with that..

Was watching the press conference of the soon to begin quiz show "Kya aap paanchvi paas se tez hain" which will be hosted by Shah rukh on star plus.. the way he carried himself through the press conference was amazing.. he kept the journalists laughing and inspite of his sarcy comments and the make fun of people way he still manages to do it so subtely that no body minds..When the press asked the star head as to why shahrukh as the the host and no one else.. then without blinking his eye lid the dude replied .."because he is the only actor in todays generation who clicks as much with an 8 year old as he does with an 80 yr old" .. and to come to think of it i think thats true.. maybe because of the fanatical fans of shahrukh.. who i think are the biggest idiots.. but keeping my point of view aside.. the facts remain...

He literally endorses every brand..being very loud about the fact that if he gets money for it then he will endorse no matter what..

He has his own production house Red Chillies.. He just knows how to sell himself..

But somehow i feel that inspite of his unacceptable arrogant behaviour he is so accepted across.. wonder why? must be something that he must be doing right or is it just plain and simple luck in life.. somebody give me some views so i can get what he is all about really...

Life ya Zhamela??

This one on Gavingvoid kind of triggered it off.. Its so perfect.. atleast for how i look at it..

What are we doing to ourselves in the name of advancing.. feel we are going back to the stone age eventually.. technology is advancing beyond we can catch up with it.. is making our lives our connections to the world even more in human.. making us learn to live lives on our own.. don't think we were made to just be on our own as a race itself..

India as a country has always been known for its cultural integration, the aspect of family bonding and therefore people were much more happier till a few years back.. with the ongoing obsession of mimicking the west we are turning into them.. more and more firangs are coming to india to adopt spiritualism .. to be more connected to life and we are going their way.. they by now have realised that their way of living life isnt the best way.. and we - indians who were always good at it are now leting go off that one strength.. increasing depression, divorce, crime and blah blah.. the standard of life.. everything is going for a toss.. people are getting more nuclear as far as family's are concerned.. parents are being dumped in old age homes like never before.. Whats the point of this mad rush and development if we are actually going backwards into the pit of evolution..

These are thoughts which always get triggered everytime i compare my 16 yrs of life lived to the hilt in ASSAM and 8 years of life in the mad MUMBAI (or any big metro life so to speak).. i mean i do love b'by and as i am being a little mean in terms of wanting to be in this city for career purposes since staying in assam the industry that i have chosen does not exist there..so interest versus life is what u have to choose.. though wonder why should one have to reach to a point like this where u r made to choose..

We seem to be leading our lives more like a joblist these days.. "oh time nahi hai usse milne ka".. "kya mere paas kam kaam hai din me ki main uske yahan jao".. I thought we were working to live a happy and prosperoous life and not not the other way round.. wat is with people and making their lives seem so screwed.. Well it is screwed because of the changing working culture where there really isnt a time but if in that mess u dnt find time to follow your passions and interests then i guess we are going to go mad and become older way before our time and die out of sheer desperation and depression of not living a good life..i know i m making it sound really dark .. but i feel that it is as dark as it sounds

Do i really want to be a part of that in human uninteresting future which i am striving so hard for? rly dnt know.. its a tussle between an easy lazy unhealthy yet addictive lifestyle versus a beautiful healthy high maintainance happy lifestyle..