Race is so raceyyyyy!!!!

Hey Guys came across this preview of the soon to be realeased movie Race.. was one of the funniest stories and previews i had read in a long time.. give it a go.. am sure u will have a good laugh too.. a complete khichri of 6 mb's the writer would have found in his storeroom.. but its just too cool.. he he.. the link pasted below..

http://www.naachgaana.com/2008/01/21/race-movie-preview/

cheers :-)

Sweet Sardar Uncleji !! :-)

Well this is out of sheer love for this sardar uncleji i met at the hospital last few days.. Mum was admitted in the hospital since last 4 days and i was her attendent as dad was out of town... Sardar uncle namely Mr R.S. Nanda and wife were our neighbours during the stay.. his wife was suffering from cancer as well and going to undergo surgery.. very tensed but very cuteeeee... a retired bank officer with 23 postings across the country.. and a very very fine gentlemen for sure.... out of sheer respect and love for you Uncle..this is for you... he gave lots of blessings to mumma and ofcourse told me that he hopes for me to be in much better job than wat i was in..he he :-)
in the course of 2 days spent as neighbours did a lot of chit chatting with him..he called me gudiya.. spoke on a varied list of subjects.. a well read and learned gentleman and therefore i thougroughly enjoyed my stay at the sad and mundane hospital.. thanks uncle and may all be well with you soon too.. and ofcourse he was too cute for me to even ignore him :-)

Mad Rush.. Survival Calling!!

well i know maybe a very ghisa pita topic but had to write this one.. this came in my mind when i saw the fiama di wills shampoo bottles in one of the shops next to my house today.. triggered off the thought that there is no end to competition in the market today...

was thinking that a nike did what it did years ago because it started a revolution and discovery in its own right but in todays day and age when there is no end to brands how does a marketeer differentiate and build a brand... i have seen many dying and many coming alive.. seems like every brand has a full circle and then down and out..

Therefore the need for constant innovation, constant tapping of people's desires and want and trying to fullfill them in their own way in each category..

constantly innovate in terms of products..innovate in terms of design (something as simple as re packaging every few years).. from the experience that i have .. i do not hang on to one brand for long for sure.. there isnt a brand i have been loyal to over the years.. infact i like experimenting..that is more interesting and exciting than going on using the same product, be it any category i guess marketeers would have to deal with the fact that consumers today have become more experimentative and therefore the array of products that one provides has to be huge that a consumer takes time to experiment with them and by the time he or she does you should be back with a completely new product again.. thats probably the only way to keep the consumer in loop..

While working closely with HUL did realise them as a company are struggling desperately to keep up the with the pace of the PnG's of the world and specially the new players like ITC (an indian company which i feel is very maverick and is doing everything possibly right) in the market.. One upon a time HUL used to be the king of the market but in today's age with the way they are going they might soon lose out.. because they are stuck more with their global politics rather than concentrating on making their once upon a time dynamic company even more out there.. Global leaders dump their decisions on indian marketing managers and try and sell the concept of the world in india without realising that the indian market is infact a lot different from any european or american markets..

One such incident i remember is that of Sunsilk.. i remember my colleague in office making an AV one day on oil and how culturally ingrained the concept of hair oils are in india and for centuries. When i asked her why, then she said that the marketing manager on sunsilk was going to use this against her global boss.. why? because the firang boss thinks that the next big strategy in terms of hair in india that sunsilk should take was HAIR OIL TO BE REPLACED BY HAIR SERUMS..we all had a hearty laugh in the agency i remember and the AV was definitely too good and slap on that guys face.. such are the inane strategies being applied in the already mad market.. where is the time to experiment? even sunsilk turned out to be a failure in the indian market and not having an option the global team is doing a complete make over of sunsilk as a brand globally more so required for the indian market..

So well i guess more observation and general intuition and hardcore monies need to be invested by marketeers for a long lasting brand existence because gone are those days when a NIKE can be built.. only intelligent thinking and genuine understanding of the market need is going to make one acheive in due time..and this one stands for every category in the market.. Who knew we would see a Nano today? are we going back to the days for 10rs a book and 10000rs a car.. who knows we soon may reach there.. he he

Taare Zameen par aur har jageh!!

Was just sitting and wondering wat do i write about and suddenly saw the trailers of Taare Zameen Par.. I loved the movie.. think it worked more because aamir dealt with a extremely relevent and realistic topic of todays parental pressure on kids.. i loved the movie and more so loved his direction and the coloursssssss... it was a beautiful looking movie above all other things..

anyways coming to point.. was mighty impressed with aamir's tactics in the true sense of the word.. he left no stone unturned in terms of promoting his movie and with all dignity unlike a few other :p

he i think chose all the right places to show his face and promote the movie.. he was on pogo on MAD.. then i saw him in the POGO awards as well.. he was hosting the awards... saw him chilling with all the kids on ndtv and i think even zee tv where they had got all the kids to sit in an auditorium and he was answering their questions all kinds.. even kids on telecon from across the country..

Think the fact that he primarily concentrated on kids ensured that they pulled their parents into the movie..

in any case cheers to Aamir for as usual proving his immense capabilities in terms of film making.. definitely one of the best directorial debuts of an actor in india..

And ofcourse forgot to mention loveeeeeeeeeeeeee Aamir's hairstyle.. wish i could do it too.. but he just looks too good .. :-)

Halla Bol or wat?

Well back to my blog after a long time.. since i just saw Halla Bol 2 days back.. thought would start with that..

don't know wat the reviews are saying reallY think if i am not wrong then its like a 3 star movie.. but i had gone with a lot of expectations.. it miserably failed for me.. Ajay devgan acted well and so did Pakaj Kapur.. but felt somewhere it lacked the depth for it was dealing with a serious topic and if treated well would have been a mind blowing film.. i loved the concept.. but somewhere feel the director's (Raj Kumar Santoshi - FAMILY, PUKAR, THE LEGEND OF BHAGAT SINGH, ETC) vision lacked the unique story telling ability inspite of a good story... the story ended up seeming more like a pot pourie of a lot of events.. an actors life.. the entire first part reminded me somehow of the movie page 3 (where madhur bhandarkar tooK a dig on the movie and television world)..

it had the connotations of the jessica lal murder i feel where celebs were present at the time of the murder .. didnt stand up for the case and kept quiet as some big shots sons were the ones who murdered her..

it was to me a very average movie.. Ajay has done movies much better than these.. just seems one in the line of his serious roles.. now becoming endless ones.. even though i love him best in those roles.. COMPANY being one of my fav movies..pankaj kapur.. very wasted i feel. a very typical role.. and where i thought it lacked the depth was the fact that in second half of the movie which talks about the awakening of the actor to real life issues.. and the problems faced due to the beurocratic rule in the country.. it doesnt seem convincing enough..editing could have made it crisper maybe cuz i think it got a little longer after a while and i could see people going tchu tchu...including my dad who i think hated the movie more because of the length then anything else..

all in all it was ok.. vidya balan as usual was the most boring aspect of the movie.. i increasingly feel with every movie of hers that i see that she has got nothing new to offer.. every character she plays feels just same because of her acting because her expressions , emotions and everything seems to be similar everywhere..

can definitely give this one a miss..